Technlightenment and Adknowledge Launch Social Research Platform for Facebook

Technlightenment and Adknowledge Launch Social Research Platform for Facebook

Adknowledge has partnered with Techlightenment to launch a social research platform for Facebook, giving brands a cost effective, fast way to gather market intelligence from Facebook’s more than 500 million users around the world. Developed by Technlightenment, an Experian company that develops social media technology, the Social Research Platform (SRP) layers opt-in social data of a consumer’s likes, dislikes and demographics on top of survey responses. With this knowledge, brands can make more informed decisions about advertising campaigns, marketing strategies, product development roadmaps, and competitive positioning.

Super Rewards will reward consumers for taking part in surveys by offering virtual currency and in-game points that can be used on a variety of Facebook games. Companies using the SRP have immediate access to survey results and analysis, rather than waiting weeks or months to see any significant data. This information can used to quickly adjust and optimize campaign strategies. The Social Research Platform is fully compliant with Facebook’s privacy and social game playing guidelines.

Read media coverage about our partnership here: http://www.allfacebook.com/facebook-social-research-platform-launches-2011-04

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